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How Email Marketing Has Changed (And What You Can Do About It)
Let’s face it: email marketing has changed over the last decade… The transition from simple text and links to elaborate HTML and design-rich newsletters is one primary example. …And so is the backlash...
View ArticleMastering The Money Wheel: The Secret To A Secure, Profitable Business
Around 2,000 B.C., the cultures of the Caucasus region developed the spoked wheel for their horse chariots… This technological breakthrough allowed their war chariots to travel faster and for much...
View ArticleDecision Simplicity: You Need to Make Your Message Easy To Understand
Simpler isn’t necessarily better… But being too complicated is ALWAYS a bad thing. Whether it’s your Unique Advantage Point, your guarantee, your terms of service… Or any other part of the information...
View Article3 Big Brands Still Succeeding With Direct Mail
Remember how intrigued Meg Ryan was by a newly arrived email in You’ve Got Mail? Sure, it probably didn’t hurt that Tom Hanks was sending the message, but at the time, the novelty of receiving an email...
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17 Resources to Track Your Marketing Metrics and Grow Your Business
Have you ever wondered what separates the top 1% of businesses from the rest of the pack? Why some companies continue to grow and generate predictable profits… While others operate like they’re running...
View ArticleHow To Get Affiliates to Promote You
We’re back with another Q&A from the newsletter archives. Like the others we’ve featured here, this is timeless advice that can benefit any entrepreneur. Let’s get right to it! QUESTION: “I’m...
View ArticleThe Forgotten Desire That Turns Prospects Into Buyers
By Tom Trush Last week, I received an email from a frustrated business owner with a common challenge… She wanted to talk about creating a marketing plan because she’s having difficulty demonstrating...
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How To Get BIG Response From (Really) Small Direct Mail Campaigns
By Tom Trush Mention direct mail to most entrepreneurs or executives, and concerns about cost immediately come up. After all, direct mail marketing is often seen as a risky numbers game. Mail a bunch...
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The Rule of Three Technique
From as early as I can remember, people have said: “Everything happens in threes.” If there’s a death, engagement, pregnancy, you name it – there’s a tendency to believe the event will happen to three...
View ArticleIs Direct Mail Marketing Still an Effective Strategy in an Increasingly...
This company using a direct mail marketing strategy to generate 35% more orders and a 60% increase in net revenue might surprise you… NatureBox is an ecommerce business that offers natural snacks...
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